In case you missed it, yesterday’s ‘Entrepreneur’ section of The Age, The Sydney Morning Herald and The Brisbane Times ran a feature article about HardHat founders Dan and Juz. Read more
Email marketing (aka electronic direct mail or eDM) used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!“.
What better way to kick off 2012 than by welcoming Australia’s favourite pasta and sauce brand on board? Earlier this week we did exactly that, announcing our newly formed partnership with Leggo’s. The relationship will see us flex our foodie muscle, launching the brand in to social and mobile channels, as well as working with the talented team at BWM to extend traditional campaigns to the digital arena.
