We’re currently looking for some creative talent to bolster our team here at HHD. Hard Hat Digital is a full-service digital agency working with iconic Australian and International brands, creating brand experiences through the digital channel and more and we’re looking for a talented senior interactive art director/designer and a junior interactive designer to join us.
You’d be hard pressed to find an Aussie that didn’t have an opinion on who’d win Masterchef 2010. The juggernaut show built on it’s first season success, outrating itself on average, and scoring just under 4 million viewers for the finale1
Yet despite the huge TV ratings numbers, I’d still find myself chatting to someone at night, and after asking them if they’d seen that nights’ episode, hear something like “Nah, I’ll watch it tomorrow at work on the net”.
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We love working with food brands, and as our folio shows, we get to do it quite a lot. With the unprecedented success of MasterChef, it’s not surprising that a number of our clients were looking at ways to get involved. Advertising/sponsorship of MasterChef’s website was a popular choice, and for good reason. The site looks great, is packed with valuable content and is approaching ‘urban legend status’ when it comes to visitor numbers and time spent on site.
A couple of weeks ago the reports came back from Channel Ten and the media agencies, and as you’d expect, there was plenty of data to crunch. After spending some time (OK, a weekend) doing just that for each of our relevant clients, we’ve identified five key insights that any marketer looking at online display advertising should consider. It should be noted that these don’t apply specifically to MasterChef, and are just as relevant when looking to advertise on NineMSN, KidSpot, Fairfax digital or any other popular online property.
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On the back of our Viral piece for Kogan, we thought we’d talk about another exciting project we’ve been developing for the innovative electronics company. Our Augmented Reality application for Kogan has been in the works for while, and is now at prototype stage with an app that we believe truly taps into the potential of Augmented Reality
Augmented Reality is a term for a live view of a real-world environment, enhanced or incorporated into virtual computer-generated imagery. We’ve all seen Augmented Reality apps starting to crop up, but most have lacked any real world applicability and are more gaming or entertainment oriented.
