Welcome aboard Leggo’s
What better way to kick off 2012 than by welcoming Australia’s favourite pasta and sauce brand on board? Earlier this week we did exactly that, announcing our newly formed partnership with Leggo’s. The relationship will see us flex our foodie muscle, launching the brand in to social and mobile channels, as well as working with the talented team at BWM to extend traditional campaigns to the digital arena.
Leggo’s have been ahead of the game for over 100 years - these are the guys who taught Aussie families how to cook Italian when meat in a can was considered exotic! The brand has so much to share with consumers in terms of expertise, recipes and heritage, and we’re excited to be helping to bring this to consumers in a way that only Digital can. Stay tuned!
